Nouvelle Vague

Urban hair and color salon

Brand identity
Visual design
Art direction

Nouvelle Vague is an urban hair and color salon located in the heart of Sainte-Thérèse’s downtown core, proudly serving the community since 1979. With a welcoming, high-end and relaxed atmosphere, the salon has built lasting relationships across generations, offering expert care and a keen sense of style.

We were brought in to design a fresh new brand identity that better reflects the spirit of the team, the space, and the experience they offer. The goal: to elevate Nouvelle Vague’s image with a soft yet confident visual language aligned with their vision of well-being and modern elegance.

Brand identity
Visual design
Art direction